Working closely with Adobe Substance 3D, I conceptualized, designed, and directed a playful brand video to highlight the key features of the assets library across the ecosystem. The video provides an overview of the assets, highlighting its advantages, such as a comprehensive, ready-to-use 3D content library with a wide range of procedural materials and their creative potential for all industries, both for Substance and third-party applications.
Client: Adobe
Direction, Design & Animation: Sebastian Marek
Music & SFX: Giovanni Dubini
In essence, the primary message conveyed by the video is that Substance 3D Assets makes 3D accessible to users of all types, ultimately saving them significant time in their creative projects.
Substance 3D materials are procedural, and this feature is captured by utilizing parameters and a node system that users can be familiar with.
Simplified sliders that affect the materials on model demonstrate how artists can easily tweak materials and adjust textures. Furthermore, procedural workflows are non-destructive, meaning that changes can be made at any time. This concept is demonstrated by providing a broader perspective after adjusting parameters, revealing that single node is an integral part of a larger system.
In the video, several different desk scenes blend with each other to demonstrate how easily users can discover various settings, thanks to a vast library of assets and categories. At the same time, these desks represent different types of artists, emphasizing that Substance 3D is accessible to all users.
Process video
